A friend of mine, who I think is Superman in disguise … or maybe the Duracell Bunny (he never stops), had a couple of days last week when he was feeling a bit unmotivated and wondering if all the hard work was worth it. I hope I said some helpful things, but either way he was back on top of the world a few days later and beavering away at his usual Duracell Bunny pace.
One of the things he did was to write to his competitors to find out if anyone wanted to sub-contract to him, in preparation for when he gets too busy to cope with all the work himself. Today he has emailed me a copy of a reply he got from one of the people he had emailed.
In a nutshell the competitor was saying how grateful he was that he’d been asked as my friend has such a good reputation in his local area and he can only hope to build a similar reputation. My friend was obviously really pleased but also surprised as he hadn’t realised he had such a reputation.
We hear the phrase “your reputation goes before you” and obviously in this case that’s a good thing, but it might not always be so. Do you know what your reputation is? What are people saying about you that you’re unaware of?
If it’s good then you need to be getting those testimonials collected so that you can use them in your marketing and make yourself stand out as the expert in your area. And if it’s not so good you definitely need to know about it so you can sort out those problems and turn things around.
As you can imagine, my friend’s motivation is now on overdrive and he’s fired up to work even harder – more Duracell batteries required.