Maia is our newest recruit to the team. She is not shy about getting out there and revealing the secrets of remote office support so she's the ideal person to accompany me to networking events.
The reason for 'recruiting' Maia is to grab people's attention when I'm out and she's certainly doing that! However, she's only been with me to a couple of meetings so far but already other 4N members are saying that they need to work out their own version of Maia. You see it's not just about grabbing attention (which flashing your bra certainly does), it has to have a point and help people understand easily what you do.
Our new tag line is ...
"Invisible but Essential - Remote Office Support is like a bra for your business"
and along with our accompanying literature and website Maia is not only helping us get the message across but she's helping us keep that message in people's minds for longer.
Do you have a Maia in your business? Something that helps get your message across and stay memorable?
It's great timing as well because we're about to embark on a 9 week 4Sight tour of 4Networking, so if you're a 4N member take a look at my post on the forum and see if you can come and meet us both over the next few weeks.