Over the weekend, for some unknown reason, I started singing the old Harpic advert from the mid-80’s – I know, you didn’t think I was that old, or that sad, but unfortunately it’s true, on both accounts.
I have absolutely no idea where it came from, but it did get me thinking about our marketing and advertising.
I often see adverts now-a-days that I don’t even know what they’re advertising or what on earth the advert was about! I know that there’s so many things vying for our attention that companies have to think up more and more wild and wacky ways to get us to notice them, but surely the point of an advert or piece of marketing at the very least is that you know what it’s advertising?
The Harpic “song”, whilst short and annoying, at least made sure you knew what the product was and it was catchy enough for me to have remembered it nearly 30 years later!
So, have a think about the marketing you send out. Is it clear to your prospective client what you’re offering?
For years I would tell people that a Virtual Assistant is just like a traditional secretary, but we don’t work in your office. It took me ages to realise that anyone younger than me had no idea what a traditional secretary was/did, as technology has changed the role significantly over recent years. So bear in mind that there’s a big difference between what you think is clear and what your customers understand.
And just to put you out of your misery, here’s a link to that advert!